I have recreated this Axe advert known as "meet the parents" the point of this is to better develop my editing skills and the ability to recreate pieces of media to a good standard. The recreation of the advert allows me to make the advert more custom using personal actors and editing personalised to me. When recreating the advert I had to analyse the original advert to be able to ensure that I can recreate it perfectly making them indistinguishable from one another as seen below.
Axe Meet the Parents Advert Dialogue / Script
Mum: Welcome Home!
Son: Mum, Dad, this is Cindy.
Dad: Cindy, yes. (Shakes Cindy hand).
Cindy: So nice to meet you.
Mum: Nice to meet you too.
Dad: Travis has told us so much about it.
Cindy: All good things I hope, (laughs).
Dad: Of course, please please welcome (gestures for Cindy to walk into house.
Cindy: Walks into the house further.
Mum: (goes to shut door).
Son: Woah mum no, (short pause) – Dad, this is Shannon.
Shannon: Hi, (walks into the house)
Dad: Shannon?
Son: This is “insert”, “insert”, “insert”, “insert” – (simultaneously all new girls enter the home while the parents have confused faces).
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Advert End Animation Now plays.
Camera Angles
Parents opening door – dad behind medium 1 second
Couple walking in – medium close up 3.3 seconds
Parents shaking hands with girl 1- long shot from side showing everyone, eye level 5 seconds
Back to couple with parents in view- medium close up 2.3 seconds
Parents -over girls’ shoulder 1 second
Parents close door and he opens – medium 1.2 seconds
Parents – over shoulder 1.5 seconds
Boy – lower medium close up 2.2 seconds
Parents – over shoulder, back of girl 2s head 2.2 seconds
Boy – lower medium close up 2.5 seconds
Side shot – everyone eye level 1 second
Parents – over shoulder, back of girl’s head, eye level 1.8 seconds
Side – medium long shot 2.4 seconds
Ad 3 seconds
Original Advert
What was the advert you chose?
Axe Meet The parents Advert.
How did you divide the tasks in your group and did you need other helpers? Describe.
What programme did you use to complete your task?
The tasks were divided with certain members finding others to help act and perform in the project, whereas others were tasked with planning how the advert would pan out. I used adobe premier pro to edit the advert as it would help me develop the skills required for future projects.
What tools from that programme did you use to create your task ie font websites, crop, colour changes etc?
What were the biggest obstacles to completing your task?
Describe your production, obstacles, successes, final piece.
What was your initial feedback? What did others say about your production?
Identify what went well and with hindsight what would you do differently?
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