Audience Theory
Audience Engagement theory Audience Engagement theory was coined by Jeremy Tunstall who believed Audiences passively or actively consume media depending where they are and what they are doing, they fall into three categories; Primary, secondary and tertiary audience engagement. Primary audience engagement Primary audience engagement - The cinema requires the audience’s detailed attention to watch the films being screened. Secondary audience engagement Secondary audience engagement –The audience consume in the background perhaps while they are doing something else for example a radio programme that is being listened to while the listener is driving a car or a soap opera on in the background while the audience are on their tablets reading social media posts. Tertiary audience engagement Tertiary audience engagement –The audience is almost unaware they are consuming for example adverts in a magazine they are reading or on a billboard they walk past, another example might be radio on in the background while you are in shop.
Genre Theory
A film genre is a classification of motion pictures based on similarities in the emotional response to the film (tragic, comedic, etc.) or the narrative aspects. The majority of cinema genre theories are based on literary works. Fiction and documentary are the two most basic genres, from which subgenres such as docudrama have arisen. The courtroom and trial-focused drama known as legal drama is another subgenre. Hybrid subgenres can be formed by combining seemingly unrelated types of fiction, such as the blending of horror with comedy in Shaun of the Dead. The romantic comedy and the action comedy movies are two more popular combinations.
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